Pedro Carneiro

A professional with strong expertise in market research and data analysis, combining a solid academic base with a career marked by international challenges and innovation.

With a degree in Economics and a master’s degree in International Economics and Management from the Faculty of Economics of the University of Porto, he specialised in the impact of distance on relations between parent companies and foreign subsidiaries, a critical factor in the management of multinationals. More recently, Pedro completed a postgraduate course in Managing with Analytics at Católica Porto Business School, where he deepened hir skills in different analytical tools essential for data-based decision-making.

With 7 years of experience in market research, he has led and coordinated qualitative and quantitative projects and is currently Head of Marketing Research at QSP. Before that, he worked for a financial institution, Clearstream Operations Prague, a subsidiary of Deutsche Börse Group, where he was part of the Tax Services team, focusing on the Spanish and Italian markets.

Driven by curiosity and the desire to explore different cultures, he spent a period travelling alone in Asia, an experience that strengthened his ability to adapt, resilience and global thinking.