This model allows that in each project is possible an integrated management of marketing in the organization, oriented by criteria of efficiency, efficacy and profitability. Moreover, the constant changes and market dynamics requires by companies for constant feedback through monitoring and evaluation instruments that allows to make appropriate and relevant decisions for reducing the risk of untimely measures of improvement or corrective actions.
However, past experience has shown that these strategies are untenable in the medium and long term.
The survival of any companies lies with the clients. In order to recruit and retain them, it is imperative to offer added value, relying on well planned, innovative and solid business strategies and in particular marketing strategies.
Based on this principle, QSP – Marketing Management & Research propose together with their clients to study and develop sustainable growth strategies.
R&D, ADDED VALUE BET
At QSP – Marketing Consulting we create strategic solutions based on research and market studies through the most advanced methodologies. The studies integrated in the offer of QSP aim to meet current challenges of marketing and branding, ensuring a competitive and sustainable positioning of companies in the market.