Online interviews, by email or by specific website, are another way to gather information that in many situations are preferable to other conventional methods of data collection. An example is when the research´ target is highly related to these technologies or if the own purpose of the study is related to these technologies.
In surveys applied through a platform hosted on a website you can apply “question jumps”, build a multitude of types of questions, build buttons and checkboxes, etc. Besides the computer programming itself, we can integrate in the research some additional stimulus such as graphics, images, videos and links to other web pages, which exponentially expands the scope of action of this type of research.
Online studies can “recruit” respondents in databases of potential respondents (panels) and in a conventional way (email or phone).