Annual Marketing Plan


In a world more and more competitive, the marketing strategies are an essential tool for companies continuous development and determinant for consumers closure. Like a puzzle, QSP Marketing Plans are carefully elaborated in order to make a balanced mix which guarantees a competitive organization strategy in the market.

Formed by several analyses and understanding the sector characteristics and corporate skills, the strategies and tactics are designed for short, medium or long term, allowing a much better performance for products or services in their operational markets.

Annual Marketing Plan is an annual schedule of marketing actions, where all marketing-mix elements are a balanced puzzle, being integrated into the Marketing Strategy for medium/long term of company.


. Needs and desires satisfaction of potential clients
. Competition comparative advantages
. Reduction of customer turn-over
. Sales increase
. Satisfaction and motivation of human resources
. Resources optimization
. Targeted concentration of marketing resources
. Anticipation strategy