QSP Tac Brand®
AWARENESS, EXPERIENCE, PURCHASE MOTIVATORS, INVOLVEMENT, AND BRAND STRENGTH
Tac Brand® is a practical market research. It includes a quantitative, qualitative and analytic analysis of the results obtained. The goal of this research is to get the Brand Awareness, Experimentation and Re-purchase, as well, the purchase frequency of different brands – looking at a couple of competitor brands in the target market -, Involvement and Brand Strength.
As complement, this research includes the evaluation of main brand purchase motivators by the actual customers, demonstrating what attributes are more valuated by them. This research presents global and specific results by demographic characteristics – regions, sex and age.
All this parameters will result in a clear and systematic board of brand visibility, acceptance and valuation by actual consumers. This provides precious outputs for the branding politics and marketing strategies.
. Monitoring trends, motivations and perceptions of consumers
. Analysis of communication investments (comparing awareness levels achieved)
. Work basis for advertising and communication planning