Focus Group


To know customer opinions, expectations, behaviours and experiences is fundamental in looking for the best way to serve market. Focus Group accomplishes all these premises.

Focus Group is one of several tools of qualitative market research that looks for studying and understanding some reality. Through Focus Group is possible organizations study its target markets and evaluate market reaction to some “happening”.

This technique is indicated to evaluate market reaction in new products launching, in a brand launching, in a company´s repositioning, in redefining corporative identity, in advertising tests, in concept tests and many other activities.


. Flexible and fast data collection
. Possibility of complementarity with other research techniques
. Allows adapting products/services/concepts before its launching
. Evaluation of options and motivations that promote those options