Strategic Marketing Plan


In a world more and more competitive, the marketing strategies are an essential tool for companies continuous development and determinant for consumer closure.

Like a puzzle, QSP marketing plans are carefully elaborated in order to make a balanced mix which guarantees a competitive organization strategy in the market. Formed by several analyses and understanding the sector characteristics and corporate skills, the strategies and tactics are designed for short, medium or long term, allowing a much better performance for products services in their operational markets. The QSP Strategic Marketing Plan consists in a set of Marketing actions, where all marketing-mix elements are an equilibrated puzzle, integrated in a medium/long term Marketing Strategy of the company.


. Satisfaction of potential customers needs and desires
. Competition comparative advantages
. Reduction of customer turn-over
. Sales increase
. Human resources satisfaction and motivation
. Resources optimization
. Rentable efforts concentration
. Anticipation strategy