BRAND(S) POSITIONING STUDY
QSP Check-up is a positioning study according to the main attributes of a product, sector or service in the brand interaction with customer/market. This study includes two variants: QSP Check-up Brand® which analyses one brand in context of 10 attributes, or a QSP Check-up Multibrand® which analyses four brands with 10 previous selected attributes. As a starting point, this study analyses Brand(s) Awareness in different levels – Top of mind, Spontaneous and attended.
. Determination of relevant characteristics/attributes to the target market;
. Customer image perception about brands;
. Check the differences between the projected image and the image perceived by customers;
. Analysis of the Benchmark and competitors and distances between them;
. Comparative analysis between competitors;
. “Center of gravity” analysis – Analysis of distinctive attributes.