Privacy Policy

This document constitutes the Privacy Policy of QSP – Marketing Management & Research across all its areas of activity, namely Strategic Marketing Consulting, Branding, and Consumer Insights, ensuring the protection of all personal data provided to it.

QSP – Marketing Management & Research’s practices comply with applicable national and European data protection legislation.

Before providing your Personal Data, you should read this Privacy Policy to understand your rights, how we process and protect your data, and who to contact for further information.

 

DATA CONTROLLER

QSP – Marketing Management & Research, Lda, a limited liability company headquartered at Avenida da Boavista, nº 1167, 4th floor, room 5, Porto, Portugal, registered with the Porto Commercial Registry under the unique registration and legal entity number 506901920 (hereinafter referred to as “QSP”), is the Data Controller of your personal data.

 

PROCESSING OF PERSONAL DATA

Depending on the activity carried out and the purpose of data processing, the types of data we collect and how we process them may vary, but always in accordance with the consent of the Data Subjects.

Based on the Data Subjects’ consent, we process personal data for market research and studies. QSP – Marketing Management & Research collects and processes personal data such as:

  • Name
  • Gender
  • Landline and/or mobile phone numbers
  • Email address

The processing of Personal Data, for which QSP – Marketing Management & Research is responsible, consists of operations or sets of operations performed on such personal data, whether by automated or non-automated means.

Personal data may be subject to automated processing, including profiling, to define the data subject’s personal preferences and behaviors, in order to tailor advertising information and/or marketing campaigns accordingly.

 

DATA PROCESSING BY THIRD PARTIES

QSP – Marketing Management & Research may transfer personal data provided to it to third-party entities for processing purposes. In such cases, QSP ensures that the processor complies with all obligations arising from applicable data protection legislation.

Personal data may be shared with entities located outside the European Economic Area, provided they comply with applicable data protection laws, namely Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 (GDPR).

 

DATA SUBJECT RIGHTS

In accordance with applicable data protection legislation, all Data Subjects who consent to the processing of their personal data by QSP – Marketing Management & Research have the right to:

  1. Withdraw consent for the processing of personal data at any time;
  2. Access their personal data at any time;
  3. Request the correction of any personal data they have provided;
  4. Object to the use of their data for marketing and/or advertising purposes;
  5. Request data portability to an entity of their choice;
  6. Request the deletion of all personal data provided, except where retention is required to comply with legal obligations;
  7. Be informed by QSP if it intends to process personal data for purposes other than those for which consent was originally given.

Providing personal data is not a legal obligation, and failure to provide such data does not prevent the conclusion of any contract.

For any information or to exercise your legal rights, Data Subjects may contact us by phone at +351 226 108 552 or via email at geral@qspmarketing.pt.

You may also file a complaint regarding any violation of your rights with the Portuguese Data Protection Authority (CNPD) or any other competent regulatory authority.

 

DATA RETENTION

To ensure security and protect the legal rights of Data Subjects, personal data will be retained only for the period strictly necessary for each market research activity. After this period, personal data will be deleted or anonymized so that the data subject can no longer be identified.

 

DATA PROTECTION OFFICER

QSP – Marketing Management & Research has appointed a Data Protection Officer (DPO), who may be contacted to clarify any questions or submit complaints via the email address geral@qspmarketing.pt.

QSP – Marketing Management & Research reserves the right to amend this Privacy Policy at any time without prior notice. We recommend that you regularly review our website to stay properly informed.

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