Digital Marketing Plan
Digital tools are an unavoidable certainty as a response of the companies to three major trends: the globalization of access to markets and products, customizing the consumer and the internal and external convergence of technologies.
Digital brings the consumer closer together, makes it convenient, personalizes and disparages the price variable. In this context, structuring, strategic thinking and digital marketing planning is an essential condition for achieving an effective online presence that results in notoriety gains, reputation, market position and sales conversions.
. Valorization of the institutional company image
. Customer and consumer approach
. Defense of desired positioning
. Opening to new markets
. Resource optimization
. Assertive and sustained decisions