Ana Heleno

Senior Business Manager
Senior Business Manager, she has an extensive experience in marketing.
At L’Oréal, in the Luxury Products Division, she worked as Product Manager for Lancôme Make-up and Perfumes.
Later, she took on the roles of Brand Manager, Caras and Caras Decoração, at Edimpresa.
Then, she became Marketing Director of the Persona Group, and was part of the Group’s internationalization process with the opening of a clinic in Madrid.
She then returned to Edimpresa as Marketing Manager for the company’s various brands (Visão, Caras, Exame, Activa, Turbo, among others).
For 6 years she was Marketing Manager for the Mobile area, Retail Marketing Manager and Marketing Manager for the B2B area at Samsung Eletrónica Portuguesa.
Later, she became Marketing and Communications Director at Global Media Group (DN, JN, O JOGO, TSF, Dinheiro Vivo, Volta ao Mundo, Evasões, Notícias Magazine, Delas, Motor 24, Men’s Health, Women’s Health).
Ana has a degree in Management and Business Administration from Universidade Católica Portuguesa, in Lisbon, and has completed various training courses in marketing, research and management.