Focus Group Online
To meet the consumer, QSP provides its clients with a framework that is consistent with the digital world in which we live: Focus Group through an online platform.
Focus Groups Online is a discussion group held online that allows gathering the opinions, desires, expectations, preferences, behaviours and experiences of consumers, wherever they are, using digital platforms and tools to ensure total privacy and security.
Focus Group Online offers the following advantages:
. Faster recruitment of participants;
. Greater coverage in the profile of the participants at the geographical level;
. Ease of access, by clients, to sessions content;
. Enables a feeling of further “security” in sharing opinions, on more sensitive or personal topics;
. Limited groups (maximum of 8 participants) contribute to a greater focus on the issues and themes addressed;
. Faster delivery of reports.