Events are an increasingly preferred of Brands Activation. This trend motivated QSP – Marketing Management & Research to include in its portfolio one research tool to evaluate events and the satisfaction of participants in both perspectives: creating value to event promoters and sponsors. Our methodology is based on collection of relevant and appropriate information according to the needs of two audiences: promoters and sponsors, resulting in an integrator and creator document of value.
. Opportunity for improvement and optimization of events
. Argument to raise sponsorship
. Evaluation of sponsors´ satisfaction
. Bi-directional satisfaction evaluation: participants and sponsors