Events are an increasingly preferred of Brands Activation. This trend motivated QSP to include in its portfolio one research tool to evaluate events and the satisfaction of participants in both perspectives: creating value to event promoters and sponsors. Our methodology is based on collection of relevant and appropriate information according to the needs of two audiences: promoters and sponsors, resulting in an integrator and creator document of value.
. Opportunity for improvement and optimization of events
. Argument to raise sponsorship
. Evaluation of sponsors´ satisfaction
. Bi-directional satisfaction evaluation: participants and sponsors