CATI (Computer-Assisted Telephone Interviewing) refers to telephone surveys supported by a dedicated system (scripts, filters and validations). It remains a highly effective technique for specific target groups, B2B audiences, profiles that are difficult to reach online, or when speed and control are required with targeted samples.
At QSP, fieldwork is conducted by trained teams, with monitoring, supervision and quality control procedures in place, ensuring quota compliance, consistency in administration and the reliability of collected data.
WHEN TO USE
- B2B audiences, decision-makers and specific segments
- Satisfaction, reputation and diagnostic studies with quota requirements
- When online methods do not provide sufficient coverage or data quality
KEY BENEFITS
- Strong control over fieldwork and quota fulfilment
- Solid completion rates for moderately long questionnaires
- Ability to clarify questions and reduce random or inattentive responses
- Suitable for less digitally engaged targets or audiences with low panel adoption
- Monitoring and quality control enhance consistency and data reliability