Marketing
Management

We turn strategy into action, supporting organizations in defining positioning and sustainable growth, with a strong focus on results.

Our services

Marketing Audit

QSP’s Marketing Audit is a comprehensive, systematic and independent assessment of your marketing function, designed to identify deviations, gaps and growth opportunities.

Strategic Marketing Plan

The QSP Strategic Marketing Plan was designed to support management in setting priorities, allocating resources efficiently and building competitive advantage.

Benchmarking & Best Practices Analysis

QSP’s Benchmarking and Best Practices Analysis goes beyond simple comparison: we identify market references and leading practices to position your organisation ahead of the competition.

Strategic Brand Plan

QSP’s Brand Strategic Plan provides a structured approach to building and consolidating a strong, coherent and relevant brand – one that fosters closeness with clients and generates a clear sense of belonging to a culture with its own identity and distinctive personality.

City Marketing Plan

QSP’s City Marketing Plan begins with a detailed analysis of the city and its competitive environment to define a clear and effective differentiation strategy.

Strategic Tourism Marketing Plan

We design tailored solutions that integrate all stakeholders and actively engage with their needs to ensure tourism that is sustainable, responsible and economically viable.

Destination’s Quick Scan

Turismo do Porto e Norte de Portugal, in partnership with QSP and world-renowned city marketing strategist Nico Mulder, developed the Destination’s Quick Scan — an introductory study that provides a concise overview of a destination’s tourism landscape.

Integrated Communication Plan

The plan operates in an integrated manner across two complementary dimensions:
internal communication, fostering alignment, engagement and employee motivation; and external communication, strengthening brand awareness, credibility and relationships with target markets.

Annual Marketing Plan

QSP’s Annual Marketing Plans are carefully developed to build a balanced marketing mix, translating strategy into concrete, measurable actions aligned with the organisation’s objectives.

Startup Corner

QSP presents a business plan specifically designed for startups, delivered in a simplified format and continuously refined based on market feedback.

Business Plan

Beyond the rigorous definition of key financial indicators such as ROI, NPV and IRR, QSP’s Business Plans are built on a comprehensive analytical methodology applied across the entire project or organisation.

Sustainable Mobility Strategy

Developed by QSP and ALLENPMC, the Sustainable Mobility Strategy is a strategic solution that supports municipalities, intermunicipal communities and regions in defining and implementing sustainable mobility policies and measures, generating a direct and lasting impact on urban quality of life.

Strategic Internationalization Plan

Working in close collaboration with a network of international partners with strong local expertise, QSP supports organizations in the design and implementation of robust, customized internationalization strategies.

INSIGHTS

Contact the
QSP team

We believe in relationships based on trust and collaboration. We are with you every step of the way, creating solutions tailored to your business and your goals.

QSP
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