As the global business landscape continues to evolve at an unprecedented pace, understanding the forces shaping the economy of the future has never been more critical.
Accelerated technological transformation, increasing global uncertainty, the need for continuous adaptation, and the growing importance of human and leadership skills are the four key pillars shaping how companies perceive the future economy.
SOME INSIGHTS:
- 43,1% of professionals identify Artificial Intelligence as the top investment priority, yet only 21,2% say their organization has already established clear guidelines for its use.
- For 42,1% of respondents, the economy of the coming years will be primarily characterized by greater unpredictability, ahead of becoming more digital (29,7%).
- According to 32,8% of participants, AI will primarily transform existing roles, while 24,7% anticipate job reductions.
- 34,8% expect an economic slowdown over the next 12 months, while only 9,0% foresee a scenario of strong economic growth.
The study ‘Leading the Future Economy’, conducted by QSP – Marketing Management & Research among 290 professionals working in Portugal, examines the key trends, risks, and priorities expected to shape the economy and businesses in the years ahead.
The study was developed as part of the 19th edition of QSP SUMMIT, one of Europe’s leading events focused on management, marketing, and business strategy, taking place from June 30 to July 2, 2026, in Porto and Matosinhos, Portugal.
Check the study here.