Traditional research methods are good for assessing and understanding the narrative, conscious and social aspects of consumer choice. However, to better understand the unconscious drivers of emotional and cognitive responses in consumers, other methods are needed.Here, by using modern neuroscience techniques, researchers are becoming much better at understanding and measuring the unconscious drivers of consumer behaviors, as well as other processes (e.g., in management and innovation work).
QSP – Marketing Management & Research is an exclusive partner of Neurons Inc in providing studies based in applied neuroscience products and services to Portugal.
Neurons Inc is an internationally leading company in providing applied neuroscience solutions to business and society. It was founded by its current CEO, Professor Thomas Zoëga Ramsøy, who is considered one of the leading scholars and practitioners within applied neuroscience. Prof. Ramsøy has published extensively on the application of neuroscience to business, including areas such as neuromarketing, consumer neuroscience, neuroeconomics, neurodesign, creativity, innovation and more. He has also written the first textbook on neuromarketing and consumer neuroscience, and is the most prolific scientist who publishes AND uses neuroscience in business. Prof. Ramsøy is also associated with the Copenhagen Business School and Singularity, and he has built multiple curricula on different aspects of applied neuroscience, both at undergraduate, graduate, PhD and MBA levels. Neurons Inc provides a number of solutions to business, ranging from ad testing, to packaging and in-store, web and digital tests, gaming, user experience and design, and much more. With their base in both Europe and the USA, including lab facilities at the NASA Ames Research Center in Silicon Valley. Neurons Inc works with major international brands, including Fortune 500 companies.