About Neuromarketing Omnibuss
The Neuromarketing Omnibus is our regular and standardized ad or commercial test. We test a standard consumer segment on a number of commercials, intermixed with entertainment pieces and motivating tasks. In particular, we do the following:
All participants see about 25 ads intermixed with documentaries, tasks and other assignments.
We assess attention with eye-tracking, and arousal, motivation, and cognitive load by using neuroimaging (EEG).
Data for each ad is analyzed using multivariate mathematical modeling, all analyses are performed as a cloud analysis.
All results are displayed via our innovative and secure online dashboard.