Sandra Vasconcelos


Head of Marketing Research

Head of Marketing Research, Sandra has developed several quantitative and qualitative studies, including market research, neuromarketing, marketing strategic plans, national and international integrated communication plans and strategic plans to internationalization. Thus, among her experience it is possible to find projects in various sectors of the economy – social media, sports, insurance, alcoholic and non-alcoholic beverages, technology, telecommunications, cosmetics, industry, human resource management, retail, among others – having also integrated teams to create new brands in international trade.

In parallel, since 2012, she is part of the organizing team of the QSP Summit, the largest conference of the Iberian Peninsula in marketing and management.

In the last few years, has also developed various public presentations, where we highlight the presentation of the “1st Oral Health National Barometer” at the Portuguese Dental Association Congress in 2014. She has also presented the “Companies/markets Alignment Report: Using Digital Tools for Marketing Digital activities” in PAE Closing Seminar – Project Strategic Targets. Among other presentations, she has also presented the “Diagnosis for Employability”, “The Numbers of the Association” and the “2nd Oral Health National Barometer” in the Portuguese Dental Association Congress, at MEO Arena in 2015.

As researcher, she took part in the project “Youth Research at the University of Porto” by developing studies on the Portuguese investor profile, using sophisticated techniques of multivariate data analysis in specialized statistical software.

Post graduated in Economics and Quantitative Methods at Faculty of Economics of Porto and degree in Economics at University of Minho, she acquired specific skills in data analysis, time series, stochastic analysis, econometrics and statistics. She complements her capabilities often doing several courses and workshops, in areas of mathematics, economics and marketing, as exemplified by the participation in “Strategy Design and Execution”, taught in PBS Porto Business School, and “Advanced Data Analysis and Data Mining”, in FEP Faculty of Economics of Porto.