CEO and Founder
CEO and Founder, his professional curriculum includes participation and supervision in several consulting projects in various sectors of economic activity, as well in several quantitative, qualitative and neuromarketing studies. He was speaker on I QSP Summit with presentation of “Brands – Creation of Value” and he coordinates each year the organization of this International Conference. He has been attending in some of the largest global conferences of marketing and management.
He was the Regional General Director of Media Capital Group, working in a variety of media organisms, such as TVI, Diário Económico, Semanário Económico, Fortunas & Negócios, Marketing & Publicidade, Briefing, PcWorld, Computerworld, IOL, Publifaces, TCS, LUX and Maxim, among others. He was in charge of the Advertising Coordination at Rádio Comercial, Rádio Cidade, Rádio Nostalgia, Rádio Nacional and Rádio Romântica. He headed Marketing and Advertising departments at TSF, Grande Reportagem, Rádio Energia and XFM. His career includes also function as Deputy Director at Radio Nova Era.
An Executive MBA by Porto Business School U.P. (University of Porto) and a Master in Business and Management at IESF – Institute of Higher Education on Finances and Taxes, complements his professional experience with academic and professional training intensely practical, highlighting the economic and financial education, with the conclusion of the General Finance Course taught by Porto Business School, and the training for executives at IESE – University of Navarra. He is trained in Multicultural Protocol and in Creativity and Emotional Intelligence Protocol, among others. He also attended the ISAG Management Course. He studied ideas, theories and methodologies of the greatest gurus of our time by participating in several conferences, workshops and national and international seminars. He is responsible for bringing to Portugal global speakers like Kevin Keller, David Aaker, Bob Phibbs, Michio Kaku, Ori Brafman, Ziv Carmon, Neil Bearden, Andrew Stephen, Leonard Berry, Klauss Wertenbroch, David Lewis, Jean Noel Kapeferer, Nirmalya Kumar, Nader Tavassoli, Miklos Sarvary, Hermawan Kartajaya, among others. He also has the Training for Trainers Course and he is part of APPM; CMO Council and the American Marketing Association as an effective member. He has published several articles, including in the newspaper Diário Económico; Marketeer magazine; magazine Meios e Publicidade, among others.