Head of Marketing Management | Senior Consultant
Head of Marketing Management & Senior Consultant, he has been participating in several Strategic Marketing Plans, Benchmarking, Communication and Internationalization, for national and international markets, in different sectors of activity, such as: Retail, Tourism, Health, Senior Market, IT, Technology, Industry, Public Administration, Shopping Centers and Media.
He participates in several national and international projects of quantitative and qualitative research. He was technical responsible multi-client projects, among which the various editions of Senior´s barometer, “Marcas que Marcam”, Digitrends and Behavior of the Portuguese on Social Networks. Collaboration in neuromarketing studies, which are developed with some of the most reputed specialists around the world – Dr. David Lewis and Thomas Z. Ramsoy.
Degree in Marketing by the Institute of Accounting and Administration of Porto. Post-Graduation in Marketing at Faculty of Economics of Porto/UP. Studies in Faculty of Business Science of Aachens – Fachhochschule Aachen – in Germany, integrated in Erasmus program. He complemented her capabilities often doing several courses and workshops as exemplified by the participation in “International Business” taught in PBS – Porto Business School and SPSS course in ISMAI – Instituto Superior da Maia.
Participation in many international conferences and collaboration with QSP Summit that counted with the presence of reputed names in Marketing and Business areas, like Michio Kaku, Hermawan Kartajaya, David Aaker, Kevin Keller, among many others.
During his career he was invited to various presentations in public and private institutions, including the participation in ISCAP Marketing conferences, seminars at the University of Minho (“Time to Marketing 2014” and “Communication Days”) and participation in the TV show “Imagens de Marca” on the portuguese channel SIC Notícias. He has published in the newspaper Diário Económico and Magazine Meios e Publicidade.